The SmokeScreen

The SmokeScreen is an innovative anti-smoking social marketing campaign that is primarily delivered in educational institutions. It aims to reduce the uptake of smoking by young people and was developed to integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.

It seeks to incorporate research, best practice, theory, audience and partnership insight, to inform the delivery and promote a credible anti-smoking brand that young people can associate with and endorse.

Here’s what young people actually think about The SmokeScreen…


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