Knowledge about the harms of smoking are well known by the vast majority of young people and yet most smokers start in their teens. Discouraging young people from smoking has long been a difficult subject matter to deliver effectively.
The SmokeScreen uses a radical approach by influencing youth culture and promoting a credible anti-tobacco brand that young people can associate with and endorse. By replicating tactics used by fashion brands and imagery from popular culture, The SmokeScreen aims to reach a mass youth audience to make it less acceptable to take those first few complacent puffs on a cigarette that often lead to a lifelong addiction.
Rather than educating already addicted smokers, it is aimed at young people who have not yet started. Developed from market research with those aged 11 to 19 it uses a new engaging format to reduce the uptake of smoking amongst young people.
Please take a moment to view our website and see what we’re about.